Sustainable Tourism Development Using Soft System Methodology (SSM): A Case Study in Padang Panjang Regency West Sumatra, Indonesia

  • Kholil . Post Graduate Program, Sahid University, Jakarta, Indonesia.
  • Nugroho Sukamdani Post Graduate Program, Sahid University, Jakarta, Indonesia.
  • Soecahyadi . Department of Industrial Engineering, Sahid University, Jakarta, Indonesia.
Keywords: Sustainable tourism, minangese, regional cooperation, integrated promotion, travel packages

Abstract

Geographically, Padang panjang regency which located in a heart of Western Sumatra have great potentials for tourism industry. However, these potentials have not been fully utilized for increasing local economic development and peoples welfare.

The purpose of this study is to determine the most appropriate strategies in accordance with the objective conditions of Padang Panjang Regency, using soft system methodology (SSM). The results showed that establishing connectivity and cooperation with the surrounding area are the most appropriate strategy to ensure sustainability of tourism sector in Padang Panjang Regency, while the most suitable cooperation with surronding area is integrated promotion and travel packages.

Published
2020-04-28
How to Cite
., K., Sukamdani, N., & ., S. (2020). Sustainable Tourism Development Using Soft System Methodology (SSM): A Case Study in Padang Panjang Regency West Sumatra, Indonesia. Arts and Social Studies Research Vol. 1, 54-62. Retrieved from https://stm1.bookpi.org/index.php/assr-v1/article/view/1252
Issue
Arts and Social Studies Research Vol. 1
Section
Chapters