Tourist Friendly Destination: Tourism Policy and Development Strategy in Kuala Lumpur

Ahmad Nazrin Aris Anuar; Norajlin Jaini; Nur Idzhainee Hashim; Firdaus Chek Sulaiman

Ahmad Nazrin Aris Anuar Centre of Studies for Park and Amenity Management, Faculty of Architecture Planning and Surveying, Universiti Teknologi MARA, Shah Alam, Selangor Darul Ehsan, Malaysia.
Norajlin Jaini Centre of Studies for Park and Amenity Management, Faculty of Architecture Planning and Surveying, Universiti Teknologi MARA, Shah Alam, Selangor Darul Ehsan, Malaysia.
Nur Idzhainee Hashim Centre of Studies for Park and Amenity Management, Faculty of Architecture Planning and Surveying, Universiti Teknologi MARA, Shah Alam, Selangor Darul Ehsan, Malaysia.
Firdaus Chek Sulaiman Centre of Studies for Park and Amenity Management, Faculty of Architecture Planning and Surveying, Universiti Teknologi MARA, Shah Alam, Selangor Darul Ehsan, Malaysia.

Keywords: Kuala Lumpur, national and state levels, tourism development strategy, tourism policy, tourist friendly destination

Abstract

Tourist friendly destination is a concept that gives satisfaction to tourists through utilization dimensions of spaces, activities, and products. Therefore, this study aims to find the potential of tourist friendly destination through the tourism policy and development strategy in national and state context. The findings show that some aspects need to be emphasized and have similarities in each of tourism policy and development strategy at the national and state level. This shows that tourism policy and development strategy made at national level could be followed at the state level. The tourism policy and development strategy at state level will continue with added value accordance with the current situation and the existing physical characteristics. Accordingly, in Kuala Lumpur there is no obstacle exist to planned, managed and developed through the concept of tourist friendly destination, where it is in line with the requirements of tourism policy and development strategy at national and state levels.